Case Study: Jersey Watch


Long term development and technical strategy of a startup product from concept and MVP to maturity and growth

Technologies Used






Jersey Watch  provides professional-grade websites for sports organizations, while hosting an interactive experience for parents and athletes. They are one of our oldest and closest clients. Two years ago we built and launched the first version of their product along with Greenline Creative. After launch, we took on an ongoing contract to assist them as technology partners as they grew the business.

The partnership allowed Jersey Watch to focus on sales and customer acquisition while Anecka focused on the continual improvement of the core product, including hosting, maintenance, and enhancements and features.

Since starting two years ago we've guided the Jersey Watch team through a number of major events as they've grown including:

  • Extensive site redesign and reshaping of how youth organization pages are presented
  • Major feature to giving youth sport organizations greater control and flexibility over their site content
  • Launching a second product to allow youth sport organizations to register players online
  • A significant hosting provider change and server upgrade to accommodate rapid growth in users

In addition, we also assist the team as they start to add internal design staff. We closely coordinate our efforts on the site development with their team to roll out changes to the site safely and quickly.

David Carter


What They're Saying

Anecka's work for us is efficient, high quality and flexible. We changed direction once early on delaying the start-date of development and they still hit our deadline creating a terrific site that we're very proud of. Patrick is great about keeping us up to date on his progress and allowing for some tweaks and changes as the product developed.

Finished Product

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